About Magic Engine

The execution engine for AU/NZ growth teams.

Magic Engine is an AI-powered marketing platform built for marketing agencies and in-house growth teams in Australia and New Zealand. We turn diagnostic findings into shipped execution — across search, AI visibility, social media, and paid advertising.

Our mission

Most marketing dashboards stop at data. Magic Engine goes further: from diagnosis to prioritised action, from client approval to shipped results, from execution to measurable proof. We close the loop between insight and outcome — so marketing teams can show clients not just what happened, but what they did about it.

Platform capabilities

SEO & AI Visibility

Keyword intelligence, content generation, and AI search (GEO) optimisation — with dual-signal blog posts designed to rank on both Google and AI assistants like ChatGPT and Perplexity.

Social Media

Brand brief management, campaign batch generation, visual asset creation, and multi-platform publishing — all within a single client workspace.

Advertising Intelligence

Connect Google Ads and Meta Ads accounts to diagnose campaign performance, surface AI-powered recommendations, and execute approved optimisations — including pausing underperforming ads, adjusting bids, and managing budgets within client-approved guardrails.

Insight Reports

Automated monthly performance reports across search, AI visibility, social, and advertising — delivered to clients in a branded portal.

Google Ads integration

Magic Engine integrates with the Google Ads API to provide two core capabilities for agencies managing Google Ads on behalf of their clients:

Campaign performance reporting — the API reads campaign-level and ad-group-level data (impressions, clicks, spend, ROAS, conversion rates) from connected accounts. This feeds our AI Diagnostic Engine, which identifies underperforming campaigns, budget inefficiencies, and keyword opportunities, then surfaces prioritised recommendations to the agency.
Approved campaign execution — after presenting findings to clients for explicit approval, Magic Engine executes authorised optimisations via the API: pausing underperforming ad sets, adjusting keyword bids, adding negative keywords, and modifying daily budgets within client-approved guardrails (±20% safety limits enforced server-side). All changes are logged in a tamper-evident audit trail.

Access is granted through standard Google OAuth 2.0 by the agency managing the account. Magic Engine never accesses accounts without explicit authorisation, and all API usage complies with the Google Ads API Terms of Service.